Guahan Advertising is the first and only source of CPM-based internet advertising specifically focused for the island of Guam.  We have teamed up with online websites focusing on Guam to display your advertisements throughout these websites.  We offer very competitive and affordable advertising rates compared to other traditional advertising sources which include radio, television, and print publications on Guam.  Your advertisements will be viewed by thousands of people online who visit the network of Guam-related websites on which your ads are displayed.  Approximately 80%+ of these viewers are from Guam, while the rest are people from Guam who have moved off-island or people who are interested in Guam for relocation, business, or travel.

   Our advertising rates are CPM-based. CPM (which stands for cost per thousand impressions) is the standard advertising model on the Internet and is used throughout the world as an effective way to sell advertising online.

As an example to show how the CPM Internet Advertising model works, say our CPM rate is currently $25.  What this means is that you will pay $25 for every 1,000 times your advertisement is displayed/viewed on any website within our network.  If you have an advertising budget of $300 to spend on internet advertising, you could effectively calculate how many times your advertisement would be displayed on our network of websites by using the equation below:

(Your Total Budget) / (Our CPM Rate) x (1,000) = (# of times your ads will be displayed)

   So in our example, it would be $300 / $25 x 1,000 = 12,000 impressions or views.  So for the $300 spent your ad would be viewed 12,000 times.

   The number of impressions or times your advertisement will be displayed can now be compared to other types of traditional media advertising.  For television and radio advertisements, you can compare the number of viewers (for television) or listeners (for radio), and for print publications like a newspaper or magazine you can compare the circulation numbers to our online advertising rates.

   Again, as an example, lets say an online newspaper has a daily print circulation of 50,000.  What this means for you is if you decide to advertise in the newspaper for one particular day your advertisement in the newspaper has a potential of being viewed 50,000 times, maybe more or maybe less.  You can compare the rate you pay and the print circulation numbers of the newspaper (or any other print publication) to our CPM rate and the number of displays your online advertisement will receive on our network of websites and come to a conclusion as to which advertising opportunity offers you the "most bang for your buck".

   In most cases, you will almost always come to a conclusion that advertising with us is more cost effective and affordable than traditional media sources while still getting all the same  benefits of these other media outlets.

   The reason it is almost always cheaper to advertise with us is because of the pricey overhead expenses traditional media outlets incur to get your advertisements in front of the eyes of your potential customers.  Print publications have a high overhead which includes the facility where the publication is printed, ink and paper supply expenses, employee expenses to run the publication, design expenses to get your advertisement ready for publication, and much more.  Radio and television media outlets also have high production expenses to get your advertisement in front of their viewers or listeners.  On the other hand, online advertising venues such as our network of websites have the lowest overhead costs of all the various advertising channels.  This allows Guahan Advertising to pass on the cost-savings to our clients for the most affordable advertising option when compared to other advertising channels.

   To get started with an advertising campaign you must provide graphical banners of certain dimensions to fit in the display areas of the websites in our network.  To see the specifications for the banners go here.  If you are unable to provide the banners, our design team can create the banners for you for a nominal fee.